量子位·2025-09-04 01:13Core Viewpoint - Apple is planning to launch its own AI search engine named "World Knowledge Answers" in Spring 2026, aiming to compete directly with ChatGPT and Perplexity [8][9]. Group 1: AI Search Engine Development - Apple is preparing a "counterattack" in the AI space by transforming Siri into a new AI-driven search assistant [7]. - The new system will be integrated into Siri, allowing users to ask questions and receive concise answers generated by an AI summarization system [9][10]. - Apple is considering a partnership with Google to utilize Google's models for some functionalities of Siri [11][12]. Group 2: Market Reaction - Following the announcement of the search engine plans, Apple's stock price rose by 3.8%, marking the largest single-day increase in nearly a month [5]. Group 3: Talent Acquisition and Retention - Apple is facing a talent crisis, having lost 10 AI team members in a short period, including key figures from its foundational model team [18][19]. - Despite the halted acquisition discussions with Perplexity, Apple may still pursue other acquisition opportunities to bolster its AI talent pool [16][17]. Group 4: Strategic Partnerships - Apple and Google have a long-standing partnership in the internet search domain, with Google contributing approximately $20 billion annually to Apple [13]. - A formal agreement has been reached for Apple to evaluate and test Google's AI models to support Siri [14].