Core Viewpoint - Apple is expected to announce the new iPhone 17 series at the upcoming fall event, with predictions of price increases across the lineup, reflecting a trend towards higher average selling prices in the smartphone market [3][4]. Pricing Trends - Analysts predict that the average selling price of the iPhone 17 will increase by $50, with potential elimination of the entry-level Pro model, raising the starting price to $1,099 [3][4]. - Historical pricing data shows that the starting prices for the iPhone series have generally increased over the years, with the iPhone 15 Pro Max priced at $1,199, up from the previous year's model [3][4]. Market Dynamics - Despite a 3.4% decline in global smartphone shipments in 2023, the average selling price rose by 8%, indicating a broader trend of price increases across all regions and brands [4]. - IDC forecasts a 1% growth in smartphone sales by 2025, with an expected 5% increase in average selling prices, driven by investments in new technologies and a shift towards high-end devices [4]. Product Innovations - Anticipation surrounds the potential release of a thinner iPhone Air model, which is expected to be the slimmest iPhone yet at 5.5mm thick and weighing approximately 145 grams [5][6]. - Analysts suggest that while the lighter design may attract users, performance may be compromised due to battery life considerations [6]. Future Developments - There are expectations for Apple to enhance its AI capabilities, with plans for an AI-driven search tool integrated into Siri, although this product is not expected to launch until next year [6]. - Predictions indicate that Apple may release its first foldable iPhone in 2026, with projected shipments of 8 to 10 million units in the first year [6].
iPhone 17要涨价?