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“失眠”,催生了一个5000亿市场

Core Viewpoint - The sleep economy in China is booming, with a market size expected to exceed 1 trillion yuan by 2030, driven by the increasing sleep issues among the younger population [5][19][24]. Group 1: Market Overview - The sleep health industry in China grew from 261.63 billion yuan in 2016 to nearly 500 billion yuan in 2023, indicating a significant market expansion [19]. - The market encompasses a wide range of products and services, including sleep aids, therapeutic solutions, and technological innovations [21][20]. Group 2: Consumer Behavior - Approximately 48.5% of adults in China experience sleep disturbances, with younger generations (90s and 00s) being the most affected, consuming 70% of sleep aids [6][7][9]. - The primary reasons for sleep issues among young people include anxiety, work pressure, and lifestyle choices, leading to a phenomenon termed "sleep debt" [12][14][15]. Group 3: Product and Service Development - The market features a variety of sleep-related products, from affordable sleep masks to high-end smart mattresses, catering to diverse consumer needs [22]. - New professions such as "sleep consultants" and "sleep coaches" have emerged, providing services that range from psychological support to sleep environment optimization [22][23]. Group 4: Technological Integration - The integration of AI technology in sleep products has led to the development of smart sleep monitoring devices and automated solutions that enhance sleep quality [23]. - Companies are increasingly focusing on personalized and scenario-based sleep solutions, addressing specific consumer needs and preferences [26][27].