Core Viewpoint - Apple is expected to raise the prices of its upcoming iPhone 17 series, potentially due to rising costs and market trends, despite efforts to mitigate tariff impacts through a significant investment in U.S. manufacturing [3][10][12]. Group 1: Investment and Tariff Implications - Apple announced a commitment to invest $100 billion in U.S. manufacturing over the next four years, which helped the company secure exemptions from chip tariffs [3]. - Analysts suggest that while Apple may avoid some tariff impacts, the costs could still be passed on to consumers through price increases [3][10]. Group 2: Pricing Predictions for iPhone 17 - Analysts have already raised the average selling price of the iPhone 17 by $50, with expectations for four models: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air [4][5]. - The iPhone 17 Air is anticipated to replace the iPhone 16 Plus, potentially sacrificing some features for a lighter design, with a price around $899 [6][7]. Group 3: Historical Pricing Trends - Apple's pricing strategy has been cautious, maintaining the Pro model's price at $999 since its launch in 2017, but has made adjustments in the past [8]. - The entry-level iPhone price increased from $699 to $829 in 2020, and the Pro Max price rose from $1099 to $1199 in 2023 [8]. Group 4: Market Dynamics and Consumer Behavior - The global average smartphone price is rising, driven by increasing costs of core components like camera modules and chips [10]. - Analysts predict that Apple may employ a strategy of removing lower-spec versions to encourage consumers to purchase higher-capacity models, effectively raising prices without directly attributing it to tariffs [12].
iPhone 17,要涨价了?