产业循环增长中，但尚未形成规模——科尔尼2025循环时尚指数报告

Core Insights - The fifth edition of the Kearney Circular Fashion Index (CFX 2025) tracks the industry's journey towards sustainability, reflecting the growing importance of circularity in global business [1][3] - CFX 2025 provides the most comprehensive view to date, covering 246 brands across 18 countries and five core product categories [1][3] - The report highlights the need for brands to transition from symbolic gestures to systemic changes in their operations [13][17] Summary by Sections Expansion and Methodology - The expanded scope of CFX reflects the increasing significance of circularity and the diversification of brand strategies across regions and segments [3] - CFX evaluates performance across seven dimensions throughout the product lifecycle, distinguishing between primary and secondary market initiatives [6][12] Progress and Trends - Overall progress in circularity appears to be stabilizing rather than accelerating, indicating market maturity [6][7] - Average and median scores increased by 0.20 points, reaching 3.40 and 3.20 respectively, but this is lower than the previous year's growth rate [7][9] - Only 5 brands scored above 7.0, and less than 20% exceeded 5.0, highlighting a widening gap between top performers and the broader market [9][10] Regulatory Environment - Regulatory pressures are intensifying, with new laws in the EU and the US mandating sustainability practices [12][33] - The EU's upcoming regulations will require products to be durable, contain recycled components, and be repairable, pushing brands towards compliance [12][33] Drivers of Change - Leading brands are shifting from symbolic actions to systemic transformations, particularly in circular design and closed-loop initiatives [13][15] - Innovations in materials and design are driving progress, with brands increasingly focusing on lifecycle assessments and sustainable sourcing [15][17] Challenges and Gaps - Despite intentions, execution remains lagging, with many brands stuck in a "medium" maturity state [18][20] - Only 3% to 5% of brands have achieved widespread implementation of circular practices, indicating significant conversion gaps [20][21] - Barriers include limited integration of circular practices into core operations and a lack of clear business cases for investment [26][27] Category-Specific Insights - Different product categories show varying levels of progress, with some segments accelerating while others stagnate [24][25] - High-end and luxury brands are improving overall scores but still face challenges in implementing after-sales services [25][27] Regional Performance - Regional differences in circularity performance are becoming more pronounced, influenced by consumer sentiment and regulatory pressures [31][32] - Europe leads with an average score of 3.6, while North America and Asia-Pacific follow with scores of 3.4 and 2.7 respectively [32][33] Future Directions - The industry must view circularity as a growth lever rather than merely a compliance task, integrating it into design, procurement, and sales processes [35][37] - The next phase of progress will depend on brands' ability to bridge the gap between strategy and execution at scale [36][38]