张近东爬坡，1200亿苏宁消债瘦身，4家超市只卖4元

Core Viewpoint - Suning.com is gradually recovering from its financial struggles by focusing on its core business and optimizing its asset-liability structure, while also shedding non-core assets to improve profitability and reduce debt burden [5][21][45]. Financial Performance - In the first half of the year, Suning.com reported revenue of approximately 26 billion yuan, a slight increase of 0.44% year-on-year, marking its first revenue growth in six years [5][7]. - The net profit for the same period was 48.69 million yuan, a significant increase of 230.03% compared to the previous year [7]. - The company’s cash flow from operating activities decreased by 33.48% year-on-year, indicating ongoing liquidity challenges [7][44]. Strategic Moves - Suning.com has opened 37 new or renovated stores in first- and second-tier cities, focusing on enhancing its offline presence [8]. - The company has disposed of four underperforming Carrefour supermarkets, which helped to eliminate 5 billion yuan in debt and improve its financial statements [9][28]. - A settlement with Carrefour involved a payment of 220 million yuan to clear historical debts, which is expected to add approximately 11.1 billion yuan in debt restructuring gains [30][33]. Management and Governance - Zhang Jindong, the founder, remains influential as the second-largest shareholder, holding 17.7% of the company [14][17]. - The board of directors includes members from the Suning system, indicating strong internal control over company decisions [15][17]. Focus on Core Business - The company is concentrating on its core home appliance and 3C (computer, communication, consumer electronics) business, aiming to enhance profitability and reduce debt levels [21][40]. - Suning.com is leveraging government subsidies to strengthen its offline stores and improve sales performance [42][44]. Market Position and Future Outlook - Despite the challenges, Suning.com has seen a 11.7% increase in sales revenue from its stores in the first half of the year, with a 14.45% increase in comparable store sales in the home appliance and 3C categories [44]. - The company is expected to continue its efforts in optimizing its operations and expanding its market presence to achieve sustainable growth [45].