WLY(SZ:000858) 第一财经·2025-09-04 11:56Core Viewpoint - The collaboration between Wuliangye Group and Yibin Kaiyi Automobile Co., Ltd. includes a promotional offer where car buyers can purchase Wuliangye liquor at a 25% discount after buying a vehicle [2][4]. Group 1: Company Overview - Yibin Kaiyi Automobile Co., Ltd. was established in January 2014, with a registered capital of approximately 4.73 billion RMB, focusing on the development and production of automobiles and parts [4]. - The company has achieved significant growth, with production and sales expected to exceed 60,000 vehicles in the first half of 2025, and exports increasing by over 300% year-on-year, reaching a cumulative user base of over 300,000 [4]. Group 2: Product and Pricing - The Kaiyi Automobile App lists the price of the 500ml 52-degree Wuliangye liquor at 1,100 RMB per bottle, with a promotional package of six bottles priced at 1,008 RMB [3]. - The new Kaiyi Mate series vehicles are priced between 59,900 RMB and 69,900 RMB [2]. Group 3: Shareholding Structure - Wuliangye Group holds a 1.33% stake in Kaiyi Automobile through its wholly-owned subsidiary, Sichuan Yibin Push Group Co., Ltd. [5]. Group 4: Trademark Information - Kaiyi Automobile has applied for trademarks such as "Kaiyi Shiyue MATE" and "Kaiyi Shiyue," with successful registrations in categories related to construction repair and transportation tools [8].