Core Viewpoint - Huawei's Mate XTs foldable phone launch is not just a hardware upgrade but a strategic marketing move that emphasizes productivity in professional settings, particularly in the finance sector [1][9]. Group 1: Event Overview - Huawei held the "Mate XTs Extraordinary Master and All-Scenario New Product Launch" on September 4, inviting leading figures from finance, gaming, and enterprise collaboration to explore cross-industry innovation within the Harmony ecosystem [1]. - The event featured Wind, a financial technology partner, showcasing the professional applications of the Mate XTs, which helped the product gain significant attention beyond the tech community [1][5]. Group 2: Marketing Strategies - The first marketing strategy involved showcasing professional scenarios rather than just entertainment, demonstrating how the Mate XTs can function as a portable PC for finance professionals [3][5]. - The second strategy focused on cross-industry communication, engaging discussions in finance, investment, and research circles, thereby broadening the product's appeal [5][7]. - The third strategy highlighted differentiation by positioning the Mate XTs as a necessity in high-demand professional fields, contrasting with competitors that focus on entertainment features [9].
华为三折屏的营销秘诀在这里
Wind万得·2025-09-04 11:19