Core Viewpoint - The article discusses the recent controversy surrounding Zhang Shuihua, a marathon runner and former sponsored athlete of the domestic sports brand 361°, following her performance at the Harbin Marathon and the subsequent termination of her contract with the brand [3][4]. Summary by Sections Zhang Shuihua's Performance and Contract Termination - Zhang Shuihua achieved a time of 2 hours 35 minutes and 30 seconds, winning the domestic women's championship at the Harbin Marathon, but ranked ninth overall [5][7]. - The contract between 361° and Zhang Shuihua has been terminated due to adjustments in their respective development paths, with Zhang removing related content from her social media [3][4]. Harbin Marathon Overview - The 2025 Harbin Marathon attracted 35,000 participants and has been upgraded to a World Athletics Gold Label event, indicating higher competitive standards and a larger prize pool [5]. - The total prize money for the marathon has significantly increased, with the full marathon champion's prize reaching $80,000 (approximately 560,000 RMB) [5]. Prize Distribution and Incentives - Despite her strong performance, Zhang Shuihua did not receive the rumored $80,000 prize as the Harbin Marathon does not offer special domestic awards [5][7]. - 361° has a reward mechanism for athletes achieving specific times, with a maximum bonus of 1 million RMB for top performances [7][8]. Market Dynamics and Brand Competition - The running market in China is expanding, with 671 road running events held nationwide, attracting approximately 6.56 million participants [11]. - Brands are increasingly sponsoring athletes to enhance visibility and sales, with 361° reporting a 59% increase in sales for its running shoe line during promotional events [12].
“最快女护士”未获得8万美元冠军奖金