中国数字化赋能实体商业实践白皮书

Core Viewpoint - Digital empowerment has become the core driving force for the high-quality development of physical commerce, reshaping growth models in the data-driven era [1][2][3] Group 1: Research Significance - The study focuses on the practice of digital empowerment in physical commerce and the key role of the Wanda Smart Business Platform in industry transformation [1] - It aims to provide strong support for brand merchants to optimize operational models and enhance market competitiveness, while offering forward-looking insights for industry decision-makers and investors [1] Group 2: Current Status and Challenges - The report analyzes the current status, challenges, and development paths of digital empowerment in physical commerce, showcasing how digital technologies assist in the transformation and upgrading of the industry [2] - The digital transformation of physical commerce is a systematic project that covers the entire process from brand location selection to operational expansion [5] Group 3: Industry Development Overview - The rise of e-commerce has posed unprecedented challenges to physical commerce, leading to a search for new paths of online-offline integration [4] - Commercial complexes have become key drivers for revitalizing the physical economy, enhancing competitiveness through digital transformation [4][5] Group 4: Macroeconomic Background - From 2017 to 2024, China's per capita disposable income is projected to grow from 26,000 to 41,000 yuan, while per capita consumption expenditure is expected to rise from 18,000 to 28,000 yuan, indicating a solid economic foundation for the development of physical commerce [8] - The rental market for commercial streets and shopping centers is experiencing a slight increase, with demand for shop leasing expected to continue to release [12] Group 5: Brand Development Trends - The restaurant sector is focusing on diversification and experiential consumption, with significant potential in lower-tier cities [17] - The retail sector emphasizes precise matching of "people-goods-scene" through differentiated strategies, targeting lower-tier markets as potential growth areas [20] Group 6: Digital Transformation Needs - Digital transformation addresses four major challenges: location selection, marketing, operations, and expansion, reconstructing the growth methodology of physical commerce [29] - The digital transformation of brand merchants is centered on "data assetization," "operational digitization," and "service ecosystemization," enhancing core competitiveness [32] Group 7: Wanda Smart Business Platform - Wanda Smart Business Platform leverages over 20 years of commercial management experience to create a self-sustaining cycle of "招商定铺-商户成长-数据反哺," maximizing commercial value [55] - Successful case studies, such as with brands like Tea Baidao and Hu Shang Ayi, demonstrate the platform's ability to enhance operational efficiency and market coverage through digital solutions [58][61] Group 8: Future Trends - Digital upgrades are an inevitable choice for the transformation of physical commerce, with full-link digital transformation reshaping industry growth paradigms [70] - The deep integration of digital and physical economies will provide more precise strategies for location selection, leasing, and operations, enhancing resource allocation efficiency [73]