掘金「微醺」社交经济，精酿品牌「TAGSIU」获近千万Pre-A轮融资｜早起看早期

Core Insights - TAGSIU, a craft beer brand, has completed nearly 10 million Pre-A round financing, aimed at expanding its store chain, retail channels, and supply chain development [1] - The craft beer market in China reached 148.78 billion RMB in 2023, doubling since 2018, and is expected to exceed 180 billion RMB by 2027, with a compound annual growth rate of over 8% [6] Company Overview - Founded in 2020, TAGSIU combines offline store experiences with retail channel layouts, targeting urban consumers seeking personalized and social drinking experiences [1] - The brand has transitioned from large dining taverns to smaller pubs to enhance operational efficiency and scalability [5] Investment and Supply Chain - The investment from Guangdong Cool Mouse Brewery enhances TAGSIU's supply chain capabilities, allowing for high-quality imported ingredients and unique brewing processes [6] - Cool Mouse Brewery, one of the largest in South China, plans to expand its production capacity significantly by 2025 [5] Market Strategy - TAGSIU focuses on expanding its retail presence through partnerships with convenience stores and supermarkets, making craft beer more accessible to a broader audience [8] - The brand employs a competitive pricing strategy, with products available at low prices, such as 9.9 RMB for two bottles, to attract price-sensitive consumers [8] Consumer Engagement - TAGSIU engages with younger consumers through various events and collaborations, establishing itself as a cultural brand in the craft beer space [14] - The brand's direct interaction with consumers aids in real-time feedback for product development, enhancing its ability to innovate [15] Future Outlook - TAGSIU aims to continue expanding its store network and retail channels while focusing on product innovation and supply chain efficiency [17] - The company acknowledges challenges in organizational capacity and channel management but remains optimistic about overcoming these hurdles [17]