格力承压

Core Viewpoint - Gree Electric Appliances is facing significant pressure in the market, with a decline in revenue and increasing competition from brands like Midea and Xiaomi, indicating a potential shift in market dynamics [2][9][12]. Revenue and Profitability - In the first half of 2025, Gree reported revenue of approximately 973 billion yuan, a year-on-year decrease of 2.46%, while net profit attributable to shareholders was about 144 billion yuan, a year-on-year increase of 1.95% [2][9]. - Compared to Midea and Haier, Gree is the only company among the three to experience negative revenue growth [2][9]. Market Position and Competition - Gree's market share in the air conditioning sector has declined to 23.25%, down approximately 4.07% year-on-year, while Xiaomi's market share has increased to 10.94%, up 3.43% [2][13]. - The competitive landscape is shifting, with Midea and Haier showing stronger performance, particularly in the mid to high-end segments, while Gree's product offerings remain more traditional [4][5][10]. Consumer Preferences - Consumers are increasingly favoring more affordable products, with a notable shift towards low-end air conditioning units priced below 2100 yuan, which now account for over 50% of sales [6][4]. - The economic environment has led to more conservative purchasing habits among consumers, impacting Gree's sales performance [10][4]. Product Diversification and Strategy - Gree's product diversification beyond air conditioning has not yet gained significant traction, with a heavy reliance on air conditioning for approximately 79% of its revenue [10][11]. - Gree's strategy emphasizes maintaining product quality and avoiding price wars, as articulated by its market director, who expressed confidence in the brand's long-term prospects despite current challenges [15][8]. Emerging Competitors - Xiaomi is rapidly gaining market share in the home appliance sector, with significant growth in its IoT and consumer product revenue, indicating a shift in consumer preferences towards smart and affordable appliances [12][13]. - Xiaomi's sales performance in air conditioning and other home appliances has shown remarkable growth, with air conditioning unit shipments exceeding 540 million, reflecting a 60% year-on-year increase [13][14].