海关抓获了791万只“LAFUFU”

Core Viewpoint - The article highlights the increasing issue of counterfeit products related to Pop Mart as the brand expands globally, with significant efforts being made to combat these infringements through customs interceptions and legal actions [2][4]. Group 1: Counterfeit Product Interceptions - From January to mid-August this year, Chinese customs intercepted a total of 1.83 million counterfeit Pop Mart-related items, involving 237 batches destined for 61 countries and regions [2]. - Pop Mart has successfully intercepted a total of 7.91 million counterfeit items across 27 countries and regions, with over 240 batches, including more than 260,000 counterfeit items seized in the Netherlands alone [2]. Group 2: Legal Actions and Trademark Registration - In July, Pop Mart applied for a "temporary injunction" in the Hague court against Dutch retailers Jumbo and Albert Heijn, allowing for a swift court decision without the defendant's presence [4]. - Pop Mart has registered the "Lafufu" trademark in July, classified under fitness equipment, as a proactive measure to combat infringement [5]. Group 3: Consumer Awareness and Anti-Counterfeiting Measures - Consumers can identify genuine products through three main indicators: the verification count of the anti-counterfeit label, the presence of Pop Mart's exclusive anti-counterfeit sticker on the packaging, and the logo embossed on the product's bottom [5][6]. - The company has collected over 300 links to counterfeit products on various cross-border e-commerce platforms and is utilizing the "Schedule A" procedure to take collective legal action against anonymous sellers [5].