格力市场总监朱磊：“格力对于可能面对的压力是有准备的”

Core Viewpoint - Gree Electric insists on not participating in price wars impulsively, focusing on long-term value creation and maintaining optimism for future development despite uncertainties in the market [2][5][9]. Financial Performance - In the first half of 2025, Gree achieved operating revenue of approximately 973 billion yuan, a year-on-year decrease of 2.46%, while net profit attributable to shareholders was about 144 billion yuan, reflecting a year-on-year increase of 1.95% [2][5]. - The net profit margin and earnings per share both improved compared to the previous year [5]. Strategic Focus - Gree's strategy is centered around three key concepts: structure, efficiency, and discipline [7]. - Structure: Emphasis on healthy home appliances and high-quality supply, promoting categories like air conditioning, refrigeration, washing, and purification [7]. - Efficiency: Enhanced operational precision and tighter supply chain collaboration, positively impacting profit formation [8]. - Discipline: Maintaining value standards in price wars, prioritizing profit and quality over short-term sales [9]. Market Positioning - Gree aims to maintain its position as a long-term value player rather than a short-term price competitor, focusing on quality and brand trust [9][10]. - The company has made significant progress in overseas markets, with overseas revenue reaching 163.35 billion yuan, a year-on-year increase of 10.19%, and self-owned brands accounting for 70% of total exports [12]. Growth Initiatives - Gree's second growth curve includes industrial products and green energy, with revenue from these segments growing by 17.13% and 20.90% respectively in the first half of the year [14]. - The "Dong Mingzhu Healthy Home" initiative is a channel upgrade project aimed at selling solutions rather than single products, with a focus on integrating online and offline sales [15]. Future Outlook - Gree plans to continue focusing on value-driven operations, strengthening brand recognition, and expanding overseas market presence while cautiously optimistic about future growth [17].