Nissan Motor(US:NSANY) 日经中文网·2025-09-05 08:00Core Insights - Nissan's global sales in July 2025 exceeded the previous year's performance for the first time in 16 months, with a year-on-year increase of 1%, reaching 262,745 units [2] - The launch of the electric vehicle "N7" in China has significantly boosted sales, contributing to a 22% year-on-year increase in sales, totaling 57,359 units [4] - Despite improvements in sales performance, the domestic market in Japan and Europe remains sluggish, with Japan experiencing a 19% decline, the largest among the eight major Japanese automakers [4] Regional Performance - China has played a crucial role in driving sales growth, with a notable 22% increase [4] - North America saw a 4% increase in sales, totaling 107,929 units, despite a decline in the U.S. market [4] - Japan's domestic sales have decreased by 19%, indicating ongoing challenges in the local market [4] Future Outlook - Nissan plans to undertake a comprehensive improvement of the EV "LEAF" (known as "聆风" in China) for the first time in eight years, which is seen as a critical factor for reversing the current sales decline [4]