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哪些公司真把人当人?即便下行仍追求“清洁”?
虎嗅APP·2025-09-05 11:27

Core Viewpoint - The article emphasizes the importance of integrating ESG (Environmental, Social, Governance) principles into business practices, highlighting that true commercial success involves creating shared value for all stakeholders rather than merely maximizing short-term profits [3][5][9]. Group 1: ESG Principles - ESG is not a complex concept; it is already embedded in daily life and affects everyone's interests [6]. - Environmental performance is crucial, with poor performers externalizing costs and good performers viewing sustainable practices as core competitive advantages [7]. - Social responsibility includes respecting labor rights and consumer privacy, with successful companies valuing trust and collaboration with suppliers [8]. - Governance involves effective management and transparency, with ethical companies ensuring fair treatment of shareholders and robust decision-making processes [9]. Group 2: Current Landscape and Future Outlook - The past year has seen significant fluctuations in sustainable issues, with ESG transitioning from a global narrative focus to a critical necessity for businesses [9]. - Companies aiming for long-term profitability must first address social, environmental, and human concerns, as climate risks and social inequalities become fundamental business considerations [9]. - The article announces the launch of the 2025 "Sustainable Brand Model" selection, aiming to identify companies that genuinely incorporate ESG principles into their operations [10][11]. Group 3: Evaluation and Accountability - The selection process will cover all outstanding companies operating in China, regardless of their origin or listing status, ensuring a comprehensive evaluation [15]. - The evaluation will be supported by authoritative data institutions, providing a broad and authentic ESG information base [15]. - An independent observation group will oversee the selection process to enhance transparency and professionalism [15].