2025年中国宠物分阶喂养与营养需求白皮书

Core Viewpoint - The Chinese pet market is experiencing significant growth driven by increasing pet ownership and emotional consumption, leading to a shift towards customized and functional pet food tailored to different life stages and health needs [1][2]. Group 1: Market Overview - The pet economy in China is substantial and steadily growing, with a projected growth rate of over 10% year-on-year in 2024, and further acceleration expected in 2025 due to diversified service scenarios and health management [2]. - The number of pet cats has rapidly increased, surpassing dogs, with 71.53 million cats expected by 2024, while dog numbers remain stable [4]. Group 2: Pet Food Market - Domestic pet food brands dominate the mass market, with differentiated competition driven by product characteristics [6]. - The main types of pet food include wet food and dry food, with over 54.9% of pet owners feeding their pets wet food, reflecting a demand for high palatability and health [20][21]. Group 3: Pet Owner Demographics - The majority of pet owners are women aged 26-35, primarily residing in high-tier cities with stable incomes and higher education levels [8]. - Most pet owners are married with children, and many have one pet, indicating a trend towards single-pet households [9][11]. Group 4: Pet Owner Attitudes - Pet owners have a strong emotional connection with their pets, viewing them as family members and sources of joy, with an average emotional bond rating of 9 out of 10 [14]. - There is a high recognition of the importance of nutrition and health for pets, with many owners adopting scientific feeding practices based on their pets' life stages [18]. Group 5: Pet Nutrition Supplements - The demand for functional nutrition supplements is rising, with probiotics being the most popular choice among pet owners at 53% [24][25]. - Pet owners are increasingly focused on precise nutritional needs, moving from general supplementation to targeted functional products [24]. Group 6: Feeding Habits by Life Stage - For puppies and kittens, owners prioritize nutrition and disease prevention, with a preference for high-quality food options [30][32]. - Young adult pets require balanced nutrition and regular exercise, with owners spending more on food and supplements [38][40]. - Senior pets need special dietary considerations, with a focus on easy-to-digest foods and essential nutrients to maintain health [46][48].