冷饮更贵！肯德基1元差价遭声讨，冰块刺客？

Core Viewpoint - The pricing discrepancy between iced and hot soy milk at KFC has sparked widespread consumer confusion and criticism, with many questioning the rationale behind the higher price for iced soy milk, leading to increased customer complaints and even the removal of the iced product from some locations [2][4][6]. Pricing Discrepancy - KFC has maintained a pricing policy where iced soy milk is priced one yuan higher than hot soy milk, which has been a longstanding practice [2][7]. - Some KFC staff indicated that the difference in cup size and capacity accounts for the price variation, although specific measurements were not provided [2][7]. Customer Complaints - KFC has faced a significant number of customer complaints, with over 20,000 reported issues related to food quality, service, and order errors, indicating a gap between service quality and consumer expectations [8][9]. - Complaints include the presence of foreign objects in food, unresponsive customer service, and complicated refund processes, which have contributed to negative consumer experiences [9]. Sales Performance - Despite quality control issues, KFC continues to expand aggressively, with a reported 3% increase in sales and a 2% increase in total revenue to $5.8 billion in the first half of 2025 [11]. - The growth in sales is primarily attributed to store expansion rather than organic growth, with KFC's store count reaching 12,238 and a net addition of 295 stores in the second quarter [12]. New Market Strategies - KFC is diversifying its offerings by entering the fried chicken market with new stores branded as "Fried Chicken Brothers," indicating a strategic shift to adapt to market changes [14]. - The company is also increasing its focus on franchise operations, with a goal of having 40-50% of new stores as franchises in the coming years [12].