低利率环境下券商资管如何突围｜财富与资管

Core Viewpoint - Under the low interest rate environment, brokerage asset management must find its strategic positioning and enhance its ability to serve the real economy while improving active management capabilities to stand out in a competitive market [3][4]. Group 1: Strengthening Service to the Real Economy - Serving the real economy is fundamental for financial institutions and is essential for brokerage asset management to thrive in a low interest rate environment. This can be achieved by accurately identifying positioning, aligning with policy directions, and enhancing connections between resident wealth and the real economy [6]. - Accurate positioning involves focusing on core responsibilities and establishing a long-term strategic direction that prioritizes financial functionality and addresses the financing needs of the real economy [6]. - Emphasizing policy alignment allows brokerage asset management to channel resources into areas that align with national strategies, such as technology finance, green finance, inclusive finance, pension finance, and digital finance [6][7]. - Enhancing connections between resident wealth and the real economy requires a focus on product innovation, resource allocation, and risk management to meet the growing demand for wealth preservation and appreciation among residents [7]. Group 2: Enhancing Research and Investment Capabilities - Research and investment capabilities are the core competitiveness of brokerage asset management and are crucial for active management, product creation, and client service [9]. - Strengthening the research and investment system involves strategic planning, organizational structure optimization, and talent management to balance various factors such as long-term and short-term goals, risk and return, and research and application [9][10]. - Quality assurance in research and investment can be achieved through methodological upgrades, process improvements, and a comprehensive evaluation system that includes accuracy, consistency, and impact [10][11]. - Technological support for research and investment should focus on integrating distributed computing, artificial intelligence, and data science to enhance the efficiency and effectiveness of research processes [11]. Group 3: Improving Asset Allocation Capabilities - Asset allocation is a key strategy for brokerage asset management to navigate the low interest rate environment and the shrinking returns of traditional fixed-income assets [13]. - Optimizing the asset allocation framework involves deepening the research on strategic and tactical asset allocation methods and enhancing the application of quantitative models [13][14]. - Diversifying asset allocation strategies is essential in a competitive market, necessitating a broader range of investment strategies and the establishment of a comprehensive management model for strategy verification and performance evaluation [14].