砸数万元将产品植入Deepseek，AI还能被骗多久？

Core Viewpoint - The article discusses the emergence of Generative Engine Optimization (GEO) as a new form of search engine optimization in the context of AI, highlighting its rapid growth and the competitive landscape it has created for businesses seeking visibility in AI-generated search results [5][8][29]. Group 1: Emergence of GEO - GEO is a new strategy aimed at influencing AI-generated answers to enhance product visibility and drive traffic [8][12]. - The rapid rise of GEO services has led to a significant increase in the number of service providers, with estimates suggesting hundreds of companies are now offering GEO optimization services [9][12]. - The traditional growth methods have become less effective, prompting businesses to explore GEO as a potential solution to their traffic challenges [13][29]. Group 2: Operational Mechanism of GEO - The GEO process typically involves clients providing product information, which service providers use to create tailored content that is then distributed across various platforms [14]. - GEO targets the AI's online search capabilities, aiming to increase the likelihood of being included in AI-generated responses by strategically placing content in preferred sources [17][18]. - Different AI models have unique preferences for information sources, necessitating a nuanced approach to content placement [18][19]. Group 3: Challenges and Limitations - The effectiveness of GEO is often short-lived due to the opaque nature of AI algorithms, making it difficult to measure the impact of optimization efforts [26][29]. - Many businesses struggle to quantify the results of GEO, leading to skepticism about its true effectiveness compared to traditional SEO [29][49]. - The article notes that while GEO can provide short-term benefits, it is more akin to brand advertising rather than direct performance marketing [29][49]. Group 4: Future of GEO and AI Content - As AI-generated content becomes more prevalent, the quality of information is at risk of declining due to the proliferation of low-quality, AI-generated materials [35][41]. - Companies are encouraged to adopt a more strategic approach to content creation, focusing on high-quality, structured information that aligns with AI preferences [20][46]. - The landscape of GEO is evolving, with companies like Profound leading the way by offering tools to analyze AI interactions and optimize content accordingly [46][52].