迷你 Labubu 二手市场价格回落；雀巢中国与瑞幸共同研发新品；缺席“外卖大战”的霸王茶姬业绩受挫丨品牌周报

Group 1: Nestlé Leadership Change - Nestlé's former CEO Laurent Freixe was dismissed due to a violation of the company's code of conduct related to a romantic relationship with a subordinate [3] - Philipp Navratil, who has over 20 years of experience at Nestlé, has been appointed as the new CEO, effective immediately [3] - Navratil previously led Nestlé's coffee business, which generates nearly 200 billion yuan in sales and accounts for over 22% of the company's total revenue [3] Group 2: Challenges in Greater China - Nestlé's Greater China region reported a 6.5% decline in profits, amounting to a loss of 1.5 billion yuan, and a 1.8% drop in sales for the first half of 2025 [4] - The company's growth strategy in this region is shifting from channel-driven distribution to consumer demand-driven sales, while also reducing inventory [4] - The coffee business in China is a focal point, with ongoing collaboration with Luckin Coffee to enhance product development [4] Group 3: Bubble Mart's Mini Labubu Price Drop - The resale price of the Mini Labubu toy has decreased by 10% to 30% within a week of its launch, with the most popular "L" version dropping nearly 30% [7] - The rapid price decline is attributed to oversupply and consumer dissatisfaction with product quality [7][8] - Bubble Mart's production capacity has increased significantly, with plush product output exceeding ten times that of the previous year [8] Group 4: Bawang Tea's Performance - Bawang Tea reported a 23% decline in monthly GMV, the only negative growth among six listed tea brands [9] - The company is facing challenges from intensified price wars on delivery platforms, impacting customer retention [10] - Despite a strong expansion with 2042 new stores, the rapid growth has led to internal competition, diluting sales performance [10] Group 5: MaxMara's Pricing Strategy - MaxMara maintains prices in China that are over twice those in Europe, leading to consumer backlash and a thriving gray market [11] - The brand's pricing strategy aims to create a high-end image, but risks could arise from regulatory changes and increased competition [11][12] - Chinese consumers are increasingly price-sensitive, seeking value and transparency, which could challenge MaxMara's pricing model [12][13] Group 6: H&M's Expansion in China - H&M has opened two new stores in Shenzhen, including its largest flagship store in Southern China [19] - The brand is adapting to the Chinese market by enhancing its product offerings and entering new e-commerce platforms [20] - H&M's strategy focuses on maintaining affordability while transitioning towards a more fashionable and quality-oriented brand image [21] Group 7: Kweichow Moutai's Stock Performance - Kweichow Moutai regained its position as the highest-priced stock in A-shares, closing at 1476.1 yuan per share [23] - The stock's fluctuation was influenced by a brief surge in the price of another company, which was later corrected [23] Group 8: Elliott's Investment in PepsiCo - Elliott Investment Management has acquired a stake worth $4 billion in PepsiCo, becoming one of its largest investors [24] - The firm has proposed five major reform initiatives aimed at optimizing the beverage business and enhancing accountability [25] Group 9: GAP's Entry into Beauty Market - GAP announced its entry into the beauty market, testing products in 150 Old Navy stores [26] - The initiative aims to expand its product range and attract a broader customer base [26]