朱啸虎：我们投消费品牌的标准就三个

Core Viewpoint - The article emphasizes the importance of the "3S theory" in evaluating consumer brands, which includes market size, product standardization, and defensibility against competition in the Chinese market [2][3][4]. Group 1: Market Evaluation Criteria - The market size should be substantial, ideally over 100 billion RMB [2]. - Products must be standardized and capable of large-scale replication [3]. - In China, it is crucial for brands to have defensibility due to the high level of competition [4][5]. Group 2: Brand Development Strategies - Successful consumer startups should focus on either product excellence or price competitiveness [9][10]. - For channel-focused businesses, achieving extreme pricing is essential, while brand-focused companies should prioritize product quality [11]. Group 3: Insights from Industry Leaders - The article mentions that despite the proliferation of new brands, only about 10 to 20 companies are likely to reach valuations exceeding 10 billion USD [8]. - The importance of understanding consumer needs and effectively translating technology into user-perceived value is highlighted, referencing successful Japanese brands like Sony and Uniqlo [16][17]. Group 4: Upcoming Educational Opportunities - The article promotes a three-day immersive course aimed at dissecting how Japanese and Chinese consumer companies succeed in the current market landscape, focusing on product innovation and brand globalization [12][18][21].