盐财经·2025-09-07 10:05Core Viewpoint - The men's clothing brand Seven Wolves is increasingly relying on stock investments for profit, with a significant portion of its net income coming from non-core business activities, raising questions about the sustainability of this strategy [4][12][15]. Financial Performance - In the first half of 2025, Seven Wolves reported a net profit of 160 million yuan, with only about 30 million yuan coming from clothing sales, while 130 million yuan was generated from stock investments [2][6]. - The company's non-operating income from financial investments accounted for a substantial part of its earnings, with securities investment income reaching 126 million yuan, while the net profit excluding non-recurring items plummeted by 61.53% year-on-year [6][12]. Investment Strategy - As of June 30, 2025, Seven Wolves held stocks worth 1.44 billion yuan, with major investments in leading companies such as Tencent, China Ping An, and Guizhou Moutai [10][11]. - The investment strategy is characterized by a focus on blue-chip stocks, with Tencent alone contributing 55 million yuan to the company's profits in the first half of 2025 [11][24]. Industry Trends - Other men's clothing brands, such as Jiumuwang and Youngor, are also increasingly turning to stock investments for profit, indicating a broader trend in the industry [13][22]. - The shift towards investment income is seen as a response to stagnant growth in the core apparel business, with many brands struggling to adapt to changing consumer preferences [20][31]. Operational Challenges - Seven Wolves faces significant challenges in its core business, including high return rates on e-commerce platforms, with rates reaching 50.43% on Tmall and 58.9% on Douyin [26][28]. - The company has also reported a substantial increase in inventory turnover days, indicating pressure on cash flow and profitability [33][34]. Future Outlook - While stock investment has temporarily filled performance gaps, the long-term sustainability of this model is uncertain, especially as the market environment changes [35].