深蓝S07：现金优惠28000，用性价比去打宋L

Core Viewpoint - The article discusses the current market situation and consumer behavior regarding the S07 model, highlighting the challenges and opportunities faced by the company in a competitive landscape. Market Situation - In a small fifth-tier city, foot traffic is limited, with 5-6 groups visiting the store daily and nearly 20 groups on weekends. Despite being a low season, there is a slight increase in customer visits, with 3 out of 10 customers specifically interested in the S07 model. The upcoming facelift and the recent launch of the L07 model have led to increased consumer hesitation [2]. Sales Performance - The best-selling configuration is the 215MAX Intelligent Driving version, with a popular color combination of gray exterior and orange interior. The S07 is currently in a clearance phase, with only existing stock available. The least popular model is the pure electric 628 MAX Intelligent Driving version, primarily due to its high price of ¥197,900, which, even with discounts, remains at ¥172,900, making it less competitive [3]. Consumer Preferences - Customers seeking intelligent driving options may consider alternatives like the Xiaopeng G6, while those looking for value and space might opt for Leap Motor. Many customers are attracted to the S07 due to the CATL battery, but the 628 version uses a different battery from China Innovation Aviation, which is perceived as a downgrade despite a longer range [5]. Current Promotions - The manufacturer offers a discount of ¥25,000, a trade-in subsidy of ¥5,000, and a charging pile promotion. Starting August 1, veterans can receive an additional ¥3,000 subsidy. However, as of July 1, the manufacturer no longer provides free charging piles, which has drawn criticism from customers [7][8]. Financing Options - High-interest promotions have been discontinued, and currently, there are no manufacturer-sponsored interest-free options. The maximum loan available is 90%, with a five-year interest rate of 13.2% [9]. Competitive Landscape - The target demographic for the S07 is relatively young, with competitors including BYD Song Plus and Leap Motor C11. Customers who are set on BYD are less likely to consider the S07, but those who do visit the dealership often find the S07 to be a competitive option [12]. Customer Feedback - Common complaints from customers include issues with the chassis, particularly its performance on uneven surfaces, and the lack of physical buttons for controls, which some find inconvenient. Concerns about potential software lag in the vehicle's system after a few years of use have also been raised [27][28].