问界汽车调研

Group 1 - The store's foot traffic, delivery volume, and new order volume increased from July to August, with September's first week showing positive data as well [2] - The launch of the new M7 model did not significantly impact the order volume of other models like M8, which continues to see an increase in orders [3] - The delivery cycle for M5 and M7 is 4 to 6 weeks, while M8 and M9 have a delivery cycle of 4 to 7 weeks [5] Group 2 - The new M7 features a larger size, upgraded interior with a 16.1-inch 3K screen, and enhanced battery capacity for the extended range version [7] - The store expects to begin offline vehicle displays and test drive activities around September 10 [8] - The conversion rate for small orders to larger orders is projected to be around 50%, influenced by various factors such as pricing and promotional policies [14] Group 3 - The company plans to focus on promoting electric vehicles due to user habits, with 80% of range-extended vehicle users primarily using electric mode [10] - The new M8's order situation in the first week of September was lower than expected, with only 6 orders, indicating a need for better communication of the electric vehicle's advantages [16] - The company is monitoring the competition between M7 and M8 closely in the upcoming weeks to assess customer overlap and conversion potential [20][18] Group 4 - The current market for six-seat vehicles shows a preference for the M7, with customers comparing it to other models based on space and comfort [19] - There is no significant diversion between the Zhijie and Wenjie brands, despite a decrease in overall lead numbers [22] - The company has approximately 350 authorized Wenjie stores nationwide, with plans to increase to 400 [23]