格力错过了什么

Core Viewpoint - The article discusses the significant divergence among China's top three home appliance companies, particularly focusing on Gree's struggles in the face of market changes and competition from Xiaomi, Midea, and Haier [5][12]. Group 1: Market Dynamics - Since 2018, Gree's annual revenue has stagnated around 200 billion, while Midea and Haier have gained market share, with Midea surpassing Gree in 2019 and Haier following suit [9][12]. - The home appliance market has seen a shift from a stable oligopoly to increased competition, primarily due to the rise of Xiaomi, which has capitalized on online sales and smart home technology [12][14]. Group 2: Key Changes in the Industry - The online sales rate for air conditioners has increased from just over 10% to 50% over the past decade, challenging traditional offline sales models [12]. - The emergence of smart home technology has raised the bar for appliance companies, requiring them to enhance their software capabilities to remain competitive [14]. - The global market for home appliances has become essential as domestic growth stagnates, with the annual growth rate of the Chinese home appliance market only at 3% [14]. Group 3: Company Strategies - Gree's attempts to adapt to the changing market, such as engaging in live-streaming sales, have not fully addressed the challenges posed by its traditional dealer network [20][21]. - Midea has successfully transformed its sales model by shifting from a profit margin-based system to a service fee model for dealers, allowing for greater control over the end market [21][22]. - Haier has aggressively pursued global expansion through acquisitions, significantly increasing its overseas revenue, while Gree's international efforts have been less impactful [15][26]. Group 4: Diversification Efforts - Midea has diversified into high-value industries such as industrial automation and healthcare, significantly outpacing Gree in terms of growth and market presence [29]. - Gree has made attempts at diversification, such as acquiring Zhuhai Yinlong for lithium battery production, but these efforts have not yielded the expected results [31]. - The article highlights the importance of strategic decisions in determining the future success of home appliance companies, emphasizing that missed opportunities can lead to significant costs in recovery [32].