独家丨上汽总裁亲自盯至少 4 款新车开发，打破以往惯例

Core Viewpoint - SAIC Group is undergoing a transformation and reform process, with President Jia Jianxu personally involved in key product decisions to address declining sales and improve product development efficiency [3][6][7]. Group 1: Leadership and Management Changes - Jia Jianxu, the youngest president in SAIC's history, has taken a hands-on approach to product development, focusing on models like MG4, H5, M7, and LS9 [3][6]. - He has emphasized the importance of direct involvement in product decisions, stating that this approach is the most effective method in the short term during the reform exploration phase [7][8]. - The integration of the passenger vehicle segment aims to enhance collaboration and revitalize SAIC's independent brands, which are seen as crucial for future success [9]. Group 2: Product Development and Market Response - SAIC's passenger vehicle sales have shown improvement, with a cumulative sales figure of 502,300 units from January to August, representing a year-on-year growth of 17.65% [9]. - The MG4 has been positioned as a key model, featuring the industry's first mass-produced semi-solid-state battery, which has contributed to strong pre-order numbers [10]. - The H5 model has also received significant market interest, with over 80,000 pre-orders within two weeks of its launch [11]. Group 3: Challenges and Strategic Initiatives - The company faces a product vacuum period, particularly for the MG and Roewe brands, as new models are not expected until next year [10]. - SAIC is learning from Huawei's integrated product development (IPD) and integrated product marketing and sales (IPMS) processes to improve its product definition and consumer demand identification capabilities [7][8]. - The ongoing reforms are still in the exploratory phase, with the need for a more effective product decision-making mechanism highlighted by internal stakeholders [8].