新车上市 ｜ 领克10 em-p正式上市

Core Viewpoint - The launch of the Lynk & Co 10 em-p marks a significant entry into the large plug-in hybrid sedan market, emphasizing sporty design and advanced technology features, with competitive pricing against rivals like BYD Han and Chery Fengyun A9L [1][2]. Pricing and Competitiveness - The pricing strategy for the new model is competitive, with the second-highest configuration priced at 189,800 yuan after adding a 4,000 yuan rear SPA package, which includes a range of features such as a 240 km range, rear comfort configurations, and advanced driving assistance [2]. - Although the price is higher than some competitors, the overall value proposition remains strong, suggesting a potential monthly sales volume of 3,000 to 5,000 units, with a possibility of exceeding 5,000 units under favorable conditions [2]. Market Outlook and Sales Projections - The upcoming launches of the Galaxy M9 and Zeekr 9X are expected to enhance the company's market share, with pre-orders showing strong demand, indicating a positive sales trajectory [3]. - The Galaxy M9 is anticipated to achieve monthly sales exceeding 10,000 units post-launch, while the Zeekr 9X could also see significant sales if it surpasses 5,000 units monthly [3]. - Overall, the company projects that its electric vehicle sales could exceed 200,000 units, with a retail market share increase to approximately 16% by Q4, up from the current 12.5% [3].