【海外探店】被纽约时报称为“世界最佳可颂”，每天都要排队2个小时的传奇面包店！

Core Insights - Lune Croissanterie is recognized as one of the best croissant shops globally, attracting enthusiasts from various fields to experience its unique offerings [1][4] - The shop's success is attributed to both its exceptional product quality and innovative marketing strategies [4] Group 1: Unique Selling Proposition - The flagship store in Fitzroy, Melbourne, is designed with an industrial aesthetic that emphasizes a minimalist approach, creating an immersive experience for customers [6][8] - The transparent kitchen, referred to as Lune Lab, allows customers to witness the baking process, enhancing the perception of craftsmanship and quality [10][20] Group 2: Innovative Baking Techniques - Founder Kate Reid employs a scientific approach to baking, utilizing her background as a Formula 1 aerodynamic engineer to optimize every variable in the croissant-making process [22][25] - Each croissant is meticulously crafted with a standard of 27 layers, with precise control over factors such as humidity, temperature, and ingredient quality [25][27] Group 3: Product Range and Quality - Lune offers a variety of products, including classic butter croissants, chocolate croissants, and seasonal Danish pastries, all made with high-quality ingredients [11][34] - The shop maintains a sense of scarcity and exclusivity, with a total of seven locations, each featuring a transparent kitchen and strict production standards [29][30] Group 4: Market Position and Impact - Lune Croissanterie is viewed as a benchmark in the baking industry, demonstrating that croissants can be produced with a standardized method while achieving near-perfection [30][76] - The brand challenges traditional baking norms, pushing the boundaries of what can be achieved in pastry making, thus contributing to the evolution of the industry [76]