Core Viewpoint - The article discusses the evolution of media and content creation, highlighting the shift from traditional media to a landscape where anyone can be a content creator, leading to a dilution of content quality and the emergence of two distinct content consumption paradigms: "low logic" and "high logic" [4][10][19]. Group 1: Media Evolution - The barrier to becoming a content creator has significantly lowered, allowing anyone with a smartphone to claim the title of "self-media" [5][12]. - The rise of short video platforms has led to a situation where even low-quality content can achieve high engagement, overshadowing more substantial, well-researched content [6][13]. - The concept of being a "blogger" or content creator has become commonplace, with many individuals casually identifying as such, regardless of their expertise [10][11]. Group 2: Content Quality and Consumption - The article contrasts "low logic" content, which is driven by algorithms and immediate gratification, with "high logic" content that requires deeper engagement and offers long-term value [19][23]. - "Low logic" content thrives on algorithmic distribution, leading to a focus on sensationalism and emotional engagement rather than substantive information [20][29]. - In contrast, "high logic" content is characterized by its density, longevity, and clarity, appealing to audiences seeking meaningful engagement [17][18]. Group 3: Future of Content Creation - The future may see a blend of content that combines commercial viability with meaningful value, as individuals and organizations seek to establish themselves as trusted sources [32][33]. - The article suggests that while personal brands can gain traction, they face limitations in scale compared to algorithm-driven platforms [31][32]. - There is a growing recognition that true value in content lies in its ability to resonate with audiences over time, rather than merely capturing fleeting attention [24][34].
博主的边界没了
虎嗅APP·2025-09-09 09:43