晚点独家丨上汽总裁亲自盯至少 4 款新车开发，打破以往惯例

Core Viewpoint - SAIC Group is undergoing significant transformation and reform, with President Jia Jianxu personally involved in key product decisions to address declining sales and improve product development efficiency [4][6][7]. Group 1: Leadership and Management Changes - Jia Jianxu, the youngest president in SAIC's history, has taken a hands-on approach to product development, focusing on models like MG4, H5, M7, and LS9 [4][6]. - His direct involvement includes weekly monitoring of product progress and providing detailed suggestions for improvements, which has led to delayed launches for some models to ensure quality [4][6][7]. - The shift in management style marks a departure from previous practices where the president focused more on group-level operations rather than individual vehicle development [6][7]. Group 2: Product Development and Strategy - SAIC aims to redefine its product development process by learning from Huawei's Integrated Product Development (IPD) and Integrated Product Marketing and Sales (IPMS) methodologies [7][8]. - The company acknowledges that past competitive disadvantages stemmed from being "too far from users," and is now working to regain the ability to define products and understand consumer needs [7][8]. - The integration of different departments into project teams is essential for effective product decision-making, although challenges remain in aligning various interests within these teams [8]. Group 3: Sales Performance and Market Position - In the first eight months of the year, SAIC's passenger vehicle sales reached 502,300 units, a year-on-year increase of 17.65%, while its joint ventures saw mixed results [9]. - The MG4 model has been positioned as a market leader by being the first to feature semi-solid-state batteries in a vehicle priced under 100,000 yuan, achieving over 10,000 pre-orders shortly after its launch [10]. - The H5 model has also received strong market interest, with over 80,000 pre-orders within two weeks of its pre-sale launch [10][11]. Group 4: Collaboration and Future Outlook - The collaboration with Huawei is seen as a critical factor in accelerating SAIC's reform process, with a dedicated team of nearly 3,000 people established for the project [11]. - The integration of young talent and external expertise is expected to inject new energy into the company, although the reform process is still in its early stages [11].