Workflow
愿公益成为每个人皆可抵达的良善之路|2025久久公益节观察
腾讯研究院·2025-09-09 10:23

Core Views - The "Jiu Jiu Public Welfare Festival" serves as a significant test for China's public welfare sector, emphasizing the importance of resource mobilization and the need for organizations to report their efforts and outcomes to stakeholders [3][4] - The festival marks a shift towards a more introspective approach for charitable organizations, allowing them to assess their governance, project implementation, and community engagement capabilities [3][4] Group 1: Trends in Public Welfare - The public welfare sector in China is undergoing a "decluttering" process, moving away from emotional manipulation and towards rational evaluation, focusing on core issues like ecological protection and educational equity [6][7] - There is a growing emphasis on "neighborhood ethics," where public welfare initiatives focus on local community needs rather than distant crises, fostering a sense of trust and proximity among participants [10][12] Group 2: The Role of Trust and Community - Trust is identified as a crucial element in community-based public welfare, enhancing the credibility and transparency of initiatives, which encourages local engagement [11][15] - Digital technology plays a vital role in empowering neighborhood initiatives, making mutual aid more accessible and strengthening community ties [11][12] Group 3: The Shift Towards Conservatism in Public Welfare - A "public welfare conservatism" is emerging, characterized by a return to fundamental values such as dignity, mutual aid, and sustainability, moving away from grand narratives of saving the world [14][15] - This conservatism respects organic order and community rhythms, focusing on localized, impactful actions rather than broad, abstract goals [14][15] Group 4: Strategic Focus and Impact - The philosophy of "guarding a corner while illuminating a thousand miles" emphasizes the importance of localized efforts that can serve as models for broader initiatives, highlighting the value of depth over volume in public welfare [17][18] - Each localized project contributes to a resilient network, where shared experiences and lessons can enhance the overall impact of public welfare efforts [18][19]