告别“挤牙膏”？今夜苹果发布会，超薄iPhone 17 Air能否重燃用户热情

Core Viewpoint - The upcoming Apple event is expected to highlight the iPhone 17 series, particularly the ultra-thin iPhone 17 Air, which may drive user upgrades due to its innovative design and potential price adjustments [3][5][14]. Product Innovations - The iPhone 17 Air will feature a thickness of only 5.5mm, making it the thinnest iPhone to date, and will include a 6.6-inch display with a weight of approximately 145 grams [5]. - The iPhone 17 series will also include standard, Pro, and Pro Max versions, with the standard model featuring a larger 6.3-inch screen and a 120Hz refresh rate for the first time [8]. - Apple Watch and AirPods Pro lines will see comprehensive updates, including the introduction of Apple Watch Series 11 and AirPods Pro 3, marking the first updates in three years [11][12]. Pricing Strategy - Apple is expected to implement a mild price increase for the iPhone 17 series, the first in seven years, by adjusting storage options rather than directly raising prices [14]. - The iPhone 17 Pro will eliminate the 128GB entry-level version, raising the starting storage to 256GB, with a price increase from $999 to $1,099 [14]. - The iPhone 17 Air is anticipated to be priced between $899 and $949, replacing the underperforming Plus model [5][14]. Competitive Landscape - Apple faces significant competition in the AI space from Google and Samsung, with concerns about its ability to integrate AI features effectively into its products [17][18]. - The company is reportedly behind in AI advancements, with plans to enhance Siri's capabilities through partnerships and new chip developments [17]. Market Challenges - In the Chinese market, Apple may encounter unique challenges, including delays in the launch of the Apple Intelligence suite, which could impact the iPhone 17's initial appeal [20][21]. - The iPhone 17 Air may face technical entry issues in China due to its potential reliance on eSIM technology, which could delay its release [21]. - Analysts note that the popularity of foldable phones in China is crucial for Apple's market share, as competitors like Samsung and Google have already launched their foldable models [21].