从「内容场」到「生意场」：虎鲸文娱如何把爆款变成品牌的增长引擎

Core Viewpoint - The release of the autumn film list by Tiger Whale Entertainment signifies not just the quantity of over 200 works but also highlights its commercial capabilities, emphasizing the need for effective monetization strategies beyond just producing popular content [4][13]. Content Quality Behind the Film List - Tiger Whale Entertainment's autumn film list includes over 200 diverse works spanning various genres such as drama, variety shows, animation, and documentaries, showcasing its ability to maintain a comprehensive content supply amidst market challenges [6][8]. - The list serves as a testament to the platform's competitive strength, especially in the face of the rising popularity of short dramas and the fatigue of variety shows [8][9]. Business Strategies Behind Quality Content - The commercial strategy focuses on transforming quality content into sustainable business opportunities, as demonstrated by successful brand integrations in popular shows like "The Mortal Cultivation" [15][17]. - Brands like Gree have recognized the value of long-form content for building lasting consumer connections, opting for integrated marketing strategies that resonate with viewers [15][17]. Ecosystem Integration - Tiger Whale Entertainment is developing a dual marketing model (E&M) that connects user engagement with brand enhancement, ensuring that advertising is not just a one-time exposure but part of a larger, reusable asset [26][28]. - The integration of content with e-commerce and retail channels allows for a seamless transition from viewer engagement to consumer action, exemplified by initiatives like the "Flash Purchase Theater" during the airing of "The Mortal Cultivation" [29][34]. Future Outlook - The company aims to leverage its ecosystem to create a comprehensive marketing solution that encompasses online and offline channels, enhancing brand visibility and consumer engagement [34][35]. - The focus on innovative advertising formats and timely execution is expected to drive better results for brands, moving away from traditional advertising methods to more integrated storytelling approaches [24][28].