独家｜淘宝低调测试两款AI搜索产品

Core Viewpoint - Taobao is enhancing its product search experience through the introduction of AI tools, specifically "AI Assistant" and "AI Universal Search," aimed at improving user interaction and product selection [2][3][41]. Group 1: AI Assistant - The "AI Assistant" is currently in testing and offers an interactive shopping guide that engages users in multi-turn conversations to refine their shopping needs and suggest products accordingly [2][6]. - It features a card-based interface that prompts users with specific questions about their preferences, enhancing the decision-making process similar to a personal sales assistant [14][15]. - The AI Assistant aims to streamline the shopping experience by helping users articulate their needs and providing tailored product recommendations, thus addressing "choice paralysis" [26][27]. Group 2: AI Universal Search - The "AI Universal Search" was fully launched in August and allows users to engage in a conversational search experience, integrating deep thinking and shopping preferences into the search process [28][41]. - It effectively analyzes user queries and provides relevant product suggestions, demonstrating a significant improvement over traditional search methods by leveraging AI's reasoning capabilities [39][41]. - The tool has shown adaptability, refining its responses based on user interactions and preferences, which enhances the overall shopping experience [35][41]. Group 3: Technical Enhancements - Both AI tools are developed under the "Search and Push Intelligent Product Division," focusing on optimizing semantic understanding and multi-turn interaction capabilities [3][4]. - The AI search models utilize advanced techniques to dissect and understand user queries, aiming to present the most relevant information efficiently [3][4]. - The integration of context management modules allows the AI to track user interactions and maintain continuity in conversations, improving the accuracy of product recommendations [4].