生死突围，一场电动豪赌！捷达的救命稻草来了？

Core Viewpoint - The revival of the Jetta brand in China through a new joint venture focused on entry-level electric vehicles marks a significant strategic shift for Volkswagen Group and FAW-Volkswagen, aiming to capture the growing demand for affordable electric cars in both domestic and international markets [2][4][44]. Group 1: Jetta's Historical Context - Jetta has sold over 4 million units in China since its local production began in 1991, becoming a household name due to its durability and fuel efficiency [13][16]. - At its peak in 2018, Jetta sold 327,700 units in a year, but by 2019, sales plummeted to 162,000 units, reflecting a significant decline in market relevance [17][18]. - The transition to an independent brand in 2019 was seen as a response to stricter emission standards and the rise of competitive domestic brands [19][23]. Group 2: Strategic Shift and New Joint Venture - The new joint venture, announced on August 28, 2023, aims to produce four entry-level electric models by 2028, leveraging technology from Volkswagen Group and FAW-Volkswagen [4][34]. - The focus on entry-level electric vehicles is a strategic move to fill a gap in Volkswagen's product lineup, as the group currently lacks A0 and A00 class electric vehicles [39][41]. - The joint venture is expected to not only cater to the domestic market but also target international markets, particularly in Europe and Central Asia, utilizing the established logistics routes from Chengdu [50][53]. Group 3: Future Prospects - The establishment of the new joint venture is seen as a critical step for Jetta to regain its competitive edge and establish a unique brand identity in the electric vehicle market [54][56]. - The success of Jetta's electric vehicles in the competitive landscape will depend on their ability to meet market demands and consumer expectations [57].