抖音加码扶持中小餐饮商家

Core Insights - Douyin Life Services launched the "Fireworks Small Shop Support Plan" aimed at merchants with an average consumption of under 100 yuan, providing resources such as traffic incentives, influencer store visits, store materials, and product subsidies [1] Group 1 - Douyin Life Services previously introduced differentiated policies including resource subsidies, commission reductions, and free training [1] - Unlike Meituan, Alibaba, and JD.com, which are aggressively pursuing delivery and flash purchase businesses, Douyin Life Services focuses primarily on group buying and in-store redemption [1] - The official stance of Douyin Life Services is that it does not plan to establish its own delivery service [1]