Hisense V.T.(SH:600060) 21世纪经济报道·2025-09-10 10:37Core Viewpoint - Hisense has established itself as a leading global brand in the home appliance industry through strategic sports marketing and technological innovation, particularly with its RGB-Mini LED technology, positioning itself as a key player in the international market [1][5][12]. Group 1: Sponsorship and Market Positioning - Hisense announced its sponsorship as the official global sponsor for the 2026 FIFA World Cup, marking its sixth major sponsorship in a decade [1][4]. - The company has leveraged sports marketing to enhance its brand visibility and drive technological upgrades, exemplified by its successful promotion of large-screen TVs during major sporting events [3][5]. - Hisense's global TV shipment market share reached 14.38% in the first half of 2025, with a leading position in the 98-inch and above segment at 28.9% [4]. Group 2: Technological Innovation - Hisense's RGB-Mini LED technology has been a focal point at international exhibitions, showcasing its advancements in display technology that offer superior color accuracy and energy efficiency compared to traditional OLED technologies [9][10]. - The company has developed its proprietary H7 chip, which enhances the performance of its RGB-Mini LED TVs, allowing for precise control of color and brightness [11]. - Hisense is the first company globally to mass-produce and sell RGB-Mini LED TVs, indicating its leadership in this emerging technology [11][12]. Group 3: Ecosystem and AI Integration - At the IFA exhibition, Hisense showcased its AI-driven smart home solutions, emphasizing the integration of various smart appliances to enhance user experience [15][16]. - The company is focusing on sustainable energy solutions, utilizing AI to optimize energy consumption and improve efficiency across its product range [16]. - Hisense's approach to building an ecosystem around its products allows for a more cohesive user experience and positions the brand favorably in the competitive landscape [17].