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人均曾达近万元!好利来“太子爷”开的米其林餐厅也要关门了
东京烘焙职业人·2025-09-10 08:33

Core Viewpoint - The closure of the Michelin-starred EHB restaurant in Shanghai highlights the ongoing challenges faced by the high-end dining sector, indicating a broader trend of market contraction and changing consumer preferences [3][13][28]. Group 1: EHB Restaurant Overview - EHB restaurant, known as a benchmark for fine dining in Shanghai, announced its closure after just over two years of operation, with a peak average spending of nearly 10,000 yuan per person [5][10]. - The restaurant, which opened on May 31, 2023, featured a unique three-story layout and was initially highly sought after, requiring reservations three months in advance [7][11]. - Despite its initial success and rapid recognition, including a Michelin star within six months, EHB restaurant cited "strategic cooperation adjustments" as the reason for its closure [12][15]. Group 2: Broader Industry Trends - The closure of EHB reflects a persistent "cold winter" for high-end dining, with other Michelin-starred restaurants like Rêver·玥 and Ultraviolet also announcing closures due to market pressures [20][21]. - Data indicates a significant decline in high-end dining establishments in Shanghai, with the proportion of restaurants with an average spending of over 500 yuan dropping from 1.35% to 0.76% within two years, resulting in a reduction of over 900 high-end restaurants [25][26]. - Many high-end restaurants are adapting by lowering prices or introducing more affordable menu options to attract a broader customer base, as seen with brands like New Rongji and Da Dong [28].