抖音打假Labubu,清退违规商家超200个
BABABABA(US:BABA) 第一财经·2025-09-10 11:14

Core Viewpoint - Douyin E-commerce has identified issues related to counterfeit products, false advertising, malicious hype, and after-sales disputes concerning Labubu products, which harm consumer rights and disrupt market order [3]. Group 1: Regulatory Actions - Douyin E-commerce has initiated a special governance action, resulting in the removal of over 200 violating merchants and more than 600 violating influencers from the platform [3]. - All related products have been removed from the Douyin Mall Selected Alliance [3]. Group 2: Types of Violations - Typical violations reported by Douyin include selling counterfeit goods as genuine, significant discrepancies between advertising and actual products, delayed shipments, non-delivery, fraudulent shipping, refusal of reasonable returns, and disputes over shipping costs [3].