老外喝的冰中式，到底是个啥？

Core Viewpoint - The article discusses the growing trend of foreign individuals embracing Chinese health and wellness practices, particularly through the consumption of traditional Chinese herbal drinks and the adoption of Chinese dietary habits and exercises, leading to a cultural exchange and the rise of "ice Chinese style" beverages like Wang Laoji [2][9][28]. Group 1: Cultural Adoption - Foreign influencers are increasingly engaging with Chinese wellness philosophies, as evidenced by the popularity of topics like TCMforlife on social media platforms, which has garnered 800 million discussions [3]. - Many foreigners are experimenting with traditional Chinese cooking and drinks, such as making apple and red date water, and are enjoying simple dishes like tomato scrambled eggs, which have become part of their daily routines [5][6]. - The trend extends to physical activities, with foreigners practicing Tai Chi and Qigong, and even creating hybrid fitness routines that combine Eastern and Western practices [5][9]. Group 2: Reverse Cultural Export - As more foreigners travel to China and experience its culture, they are bringing back elements of Chinese wellness, such as herbal drinks, to their home countries, facilitating a reverse cultural exchange [7][10]. - The concept of "ice Chinese style" beverages is gaining traction globally, with Wang Laoji becoming synonymous with this trend, reflecting a shift in consumer preferences towards healthier, natural drinks [11][12]. Group 3: Market Trends - The global beverage market is witnessing a decline in carbonated drinks, with a 6.7% drop expected from July 2023 to June 2024, while the plant-based beverage sector is experiencing significant growth, with a nearly 10% compound annual growth rate from 2019 to 2024 [20][22]. - Wang Laoji has seen a 6.5 times increase in its overseas market scale over ten years, with a compound annual growth rate exceeding 25%, indicating strong international demand for its products [26][28]. Group 4: Brand Strategy - Wang Laoji is not just selling products but also promoting cultural values and lifestyles, as seen in its establishment of museums in the U.S. to bridge cultural exchanges [18]. - The brand has successfully localized its products for international markets, launching new variants with Western names and expanding its supply chain to various countries, enhancing its global presence [26][28].