虎嗅APP·2025-09-10 13:44Core Viewpoint - Alibaba's Gaode has launched a new local life product called "Gaode Street Ranking," aimed at enhancing its presence in the local service market, particularly in the restaurant and travel sectors, to compete with Meituan and other platforms [4][9]. Summary by Sections Product Development - The "Gaode Street Ranking" project was initiated between mid-May and early June 2025, led by a team of over 20 Gaode members, which later expanded to over 100 by September [4][5]. - The product is set to launch before the peak traffic period during the National Day holiday in October [4][5]. - The product consists of three main components: rankings, ratings, and reviews, leveraging user behavior data and UGC (User Generated Content) [5][6]. Data and AI Utilization - The project utilizes AI to analyze user behavior data and filter UGC content, aiming to create dynamic rankings and scores [5][6]. - A dedicated team of data scientists, primarily composed of graduates from top universities, was formed to enhance the product's data analysis capabilities [6][14]. - The product does not have commercial targets; instead, it focuses on user satisfaction and timely launch [6][20]. Market Strategy - The "Gaode Street Ranking" is seen as a strategic move by Alibaba to penetrate the local service market, potentially allowing for a dual-pronged attack on Meituan's core business [9][10]. - Meituan's in-store and travel services are significant profit drivers, with 2024 core local business profits reaching 52.4 billion yuan [7][10]. - The competitive landscape includes not only Meituan but also Douyin and Xiaohongshu, which are increasingly influencing consumer decisions in the local service market [8][9]. Challenges and Opportunities - Alibaba faces challenges in establishing a foothold in the local service market, which is currently dominated by Meituan and increasingly contested by Douyin and Xiaohongshu [9][10]. - The success of "Gaode Street Ranking" will depend on its ability to build brand recognition and influence consumer decision-making in a crowded market [9][10]. - The advantages for Alibaba include Gaode's large user base of 170 million daily active users and strong cash flow for potential subsidies [10][11].