领克10EM-P新车情报：外型和四驱最能吸引客户，锁单率达80%

Core Viewpoint - The launch of the Lynk & Co 10EM-P, a new addition to the Lynk sedan family, features all-wheel drive across the entire lineup and aims to capture market interest with competitive pricing and promotional offers [1][3]. Pricing and Promotions - The launch price of the 10EM-P ranges from 173,800 to 211,800 yuan, with a purchase incentive of 10,000 yuan off [3]. - Special promotional offers include two years of interest-free financing and complimentary advanced driver assistance features [3][4]. - Additional limited-time benefits include cash discounts, optional packages, and a trade-in program for existing Lynk owners [4]. Customer Interest and Feedback - An average of two customer groups visits the dealership daily to view the 10EM-P, accounting for 20% of total foot traffic [8]. - Initial customer feedback has been positive regarding the vehicle's design, although some expressed concerns about pricing and a preference for an electric version [8]. - The order locking rate reached 80% shortly after the vehicle's launch, indicating strong market acceptance [13]. Competitive Analysis - The 10EM-P is compared with competitors like the new XPeng P7 and BYD Han L DM, with strengths in design and interior luxury but weaknesses in brand reputation [10][14]. - The vehicle is positioned as a unique offering in the C-class hybrid segment, appealing to customers looking for a stylish and functional car [20]. Financial Support - The current financing options include a two-year, 100,000 yuan interest-free plan, making it financially attractive for potential buyers [18]. - The financial breakdown for the 120 four-wheel drive Ultra version shows a total cost of approximately 171,800 yuan after discounts, with manageable monthly payments [18]. Market Timing - The current market conditions are favorable for purchasing the 10EM-P, with significant pre-orders indicating strong demand [19].