海外门店开越多，泡泡玛特越沉默

Core Viewpoint - The article discusses the evolution of Pop Mart from its initial public offering to its current status as a global player in the collectible toy market, highlighting its significant growth and international expansion efforts. Group 1: Company Growth and Market Position - Pop Mart's market capitalization has surpassed 300 billion, showcasing its remarkable growth since its Hong Kong listing five years ago [6][7]. - The company has successfully established a presence in overseas markets, with nearly half of its revenue coming from international sales in the latest interim report [8][10]. - The overseas business has maintained triple-digit growth since 2018, with sales in the first half of this year increasing more than fourfold compared to the previous year [25]. Group 2: Globalization Strategy - Pop Mart's globalization is not merely a goal but a foundational aspect of its business model, aiming to integrate into the global market from the outset [17][18]. - The company has begun collaborating with leading factories in Vietnam to enhance production capacity and has implemented a significant organizational restructuring to better manage its international operations [33][34]. - Local elements are incorporated into overseas store displays, and Pop Mart supports local artists, demonstrating a commitment to localization in its global strategy [35]. Group 3: Cultural and Market Impact - Pop Mart's success lies in its ability to appeal to a diverse audience, transcending cultural and linguistic barriers, and attracting not only overseas Chinese but also local consumers [28][29]. - The company’s products serve as a universal language of joy, allowing it to connect with various demographics globally [25][44]. - The article emphasizes that effective globalization involves not just selling products abroad but also integrating into the global economic landscape [31][39].