【苹果（AAPL.O）】苹果发布迄今最薄iPhone，新品销量+AI内生增长主线为后续跟踪重点——25年秋季发布会点评（付天姿）

Core Viewpoint - Apple has launched a series of new products, including the iPhone 17 series, iPhone Air, AirPods Pro 3, and new Apple Watch models, with a focus on integrating AI features and enhancing hardware specifications [4][5]. Product Launch Summary - Apple held its fall product launch event on September 10, 2025, introducing four new smartphones, a new headphone model, and three smartwatch chips, with availability starting September 20, 2025 [4]. iPhone Air Series Highlights - The iPhone Air features a thickness of only 5.6mm, making it the thinnest iPhone ever, with a titanium frame and Ceramic Shield glass for enhanced durability [6] - It is powered by the A19 Pro chip and includes Apple's first self-developed wireless N1 chip, supporting Wi-Fi 7 and Bluetooth 6, along with a C1X modem that doubles the speed of its predecessor while reducing power consumption by 30% [6] - The display is a 6.5-inch ProMotion 120Hz screen with a peak brightness of 3000 nits, and the camera system includes a 48MP rear camera and advanced features for low-light photography [6] - The iPhone Air does not have a physical SIM card slot, adopting a global eSIM model, with current support from China Unicom in mainland China [6][7]. iPhone Pro and Pricing Strategy - The starting storage capacity for the iPhone Pro has increased to 256GB, with the base model priced at $1099, reflecting a $100 increase from the previous generation [8] - The iPhone Air starts at $999 for the 256GB version, up from $899 for the iPhone 16 Plus of the same capacity [8] - Overall, Apple aims to increase the average selling price (ASP) of the iPhone series through higher storage options and pricing adjustments [8].