雷峰网·2025-09-12 00:29Core Viewpoint - The article discusses the launch of the new model "Gaoshan 7" by Weipai, a brand under Great Wall Motors, highlighting its features, market positioning, and sales strategy aimed at increasing overall sales and capturing a broader consumer base in the MPV segment [2][3][37]. Sales Performance - In the first eight months of the year, Weipai's cumulative sales reached 53,000 units, a year-on-year increase of 105%, making it the fastest-growing brand within Great Wall Motors [2]. - The sales surge is primarily attributed to two new models, Gaoshan 8 and Gaoshan 9, which together contributed over 99% of Weipai's sales [2]. New Model Launch - The Gaoshan 7 was officially launched for pre-sale on September 10, with a starting price of 289,800 yuan [3]. - Gaoshan 7 is designed to fill the market gap left by Gaoshan 8 and 9, targeting young family users with a smaller size while maintaining similar configurations [10][12]. Product Features - Gaoshan 7 features dimensions of 5050mm in length, 1960mm in width, and 1900mm in height, with a wheelbase of 3085mm [10]. - The vehicle is equipped with a 44.28kWh battery, offering a pure electric range of 172 kilometers and a combined range of 945 kilometers [22]. - It includes advanced features such as a 30,000 yuan price point for standard laser radar and intelligent four-wheel drive [8][20]. User-Centric Approach - The development of Gaoshan 7 was influenced by user feedback, ensuring that it retains key features from Gaoshan 8 while being more compact [7]. - The model aims to provide a comfortable and spacious interior, with a focus on family usability and flexibility [16][29]. Strategic Direction - Weipai is shifting towards a direct-to-consumer (DTC) sales model, with plans to establish over 700 direct sales stores by the end of the year, enhancing customer engagement and trust [34][36]. - The company is also focusing on improving user experience through innovative services, such as trial drives in congested urban areas [36]. Market Positioning - Gaoshan 7 is positioned as a more affordable option within the Gaoshan family, targeting a wider consumer demographic while maintaining high-quality features [29]. - The introduction of Gaoshan 7 is part of Weipai's strategy to penetrate the market below 300,000 yuan, aiming for higher sales volumes [37].