零跑C11：0服务费促使大哥爽快下定，电池品牌却让大爷犹豫徘徊

Sales Performance - The sales volume in a fourth-tier city has decreased from an average of 7-8 deliveries per day in August to 5-6 deliveries per day in September, despite it being a traditional peak season [1] - A total of 41 vehicles were delivered last month, with 10 units of the C11 model sold [1] Customer Demographics - The primary buyers are married men aged 30-40, often looking for a second or third family vehicle [3] - Customers include individuals from various professions, such as small business owners and mid-level executives in state-owned enterprises [3] Competitive Analysis - The main competitors identified are the Deep Blue S07 and BYD Song PLUS, with each capturing about 40% of the market share [6] - Customers choosing the C11 often cite its comfortable suspension system and advanced features like laser radar as key selling points [7] Pricing and Discounts - The C11 has seen cash discounts of 4,000 to 5,000 yuan due to competitive pressure, with financing options available that include a 5,000 yuan interest subsidy [13] - The best-selling configuration is the high-end 640 Laser Radar Intelligent Version, accounting for at least 40% of sales, while the low-end version has not sold at all [14] Customer Feedback - Common complaints include the actual range of the electric version being about 80% of the advertised range, which is a widespread issue in the industry [16] - Previous model issues such as system lag and slow OTA updates have been largely resolved in the new version, with no recent complaints reported [17] Maintenance Costs - Regular maintenance for the pure electric model costs around 150 yuan per service, while the range-extended version costs about 450 yuan [19] Marketing Strategy - The company adopts a uniform pricing strategy without special discounts for different professions, except for a 5,000 yuan trade-in subsidy for brand customers [20]