罗永浩大战西贝，聊聊预制菜行业

Core Viewpoint - The article discusses the recent conflict between Luo Yonghao and Xibei regarding the pre-prepared food industry, highlighting the challenges and perceptions surrounding pre-prepared meals in China [1][2]. Industry Overview - The pre-prepared food industry gained popularity during the pandemic, with Xibei's attempt to enter the market through "Jia Guolong Kungfu Cuisine," which ultimately did not succeed [2][4]. - Pre-prepared food is an important part of food industrial development, with penetration rates in countries like the US and Japan reaching 60%, while China's penetration is only 10-15% but growing rapidly [5][6]. Market Trends - The growth of the pre-prepared food sector in China is driven by several trends: 1. Increased penetration of food delivery services, which require high efficiency and safety standards [6][8]. 2. The trend of restaurant chain development, which enhances food industrial and logistics capabilities [8][11]. Regulatory Changes - New regulations in 2024 will redefine pre-prepared food, excluding certain types of food processing from the category, which may impact market dynamics [13][16]. Consumer Perception - There is a significant consumer skepticism towards pre-prepared meals, especially when they perceive they are paying for freshly made food but receiving pre-prepared options instead [4][16]. - The article suggests that the current economic environment makes it difficult for the pre-prepared food industry to thrive, as consumers are not seeing price reductions despite lower costs for restaurants [16]. Investment Outlook - The article expresses a cautious outlook on investing in the pre-prepared food sector, suggesting that upstream companies focusing on standardized products may have a competitive advantage [16].