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Core Viewpoint - The core issue in the conflict between Luo Yonghao and Jia Guolong is the differing interpretations of the term "pre-made dishes," which reflects broader consumer expectations and pricing perceptions in the restaurant industry [5][12][30]. Group 1: Pricing and Consumer Perception - The price point of West B is perceived as high, leading to consumer confusion regarding its value proposition [13][15]. - Consumers are willing to pay for quality but expect a corresponding taste experience, especially when spending significant amounts on dining [11][30]. - The restaurant's pricing strategy does not align with consumer expectations, resulting in a perception of poor value for money [17][30]. Group 2: Brand Positioning and Strategy - West B's brand positioning has been inconsistent, shifting from a focus on becoming a mass-market brand akin to McDonald's to a family-oriented dining experience [19][23]. - The restaurant's attempts to cater to various market segments have led to a muddled brand identity, causing consumer confusion [24][26]. - The strategic shifts over the years have not effectively established a strong brand presence, which is crucial in the culturally driven restaurant industry [25][32]. Group 3: Market Dynamics and Competition - Successful restaurant brands in China typically maintain a price point around 20 RMB, appealing to the disposable income of consumers in lower-tier cities [22][23]. - The competitive landscape includes brands that have successfully penetrated the market with clear positioning and pricing strategies, contrasting with West B's fluctuating approach [22][23]. - The ongoing debate about pre-made dishes highlights the need for clarity in product offerings and consumer communication within the industry [8][30].