Core Viewpoint - The overall recovery of the domestic catering industry in the first half of the year was weaker than expected, significantly impacting Qianwei Yangchu (001215.SZ), which reported a nearly flat revenue and a substantial decline in profit [2][3]. Group 1: Financial Performance - Qianwei Yangchu's revenue for the first half of the year was 886 million yuan, a slight decrease of 0.72% year-on-year, while the net profit attributable to shareholders fell by 39.67% to 35.79 million yuan [2][3]. - The company's gross profit margin decreased by 1.62 percentage points to 23.59%, indicating pressure on profitability [5]. - The revenue from staple foods, which contributed over 40% of total income, declined by 9.1% to 413 million yuan, while snack food revenue fell by 6.57% to 197 million yuan [3][4]. Group 2: Market Challenges - The catering industry is experiencing a slowdown, with national catering revenue growth dropping to 4.3% in the first half of the year from 7.9% in the same period last year [3]. - Qianwei Yangchu faces challenges from increased competition in the B-end market, with a net reduction of 362 distributors in the first half of the year, leading to a 6.4% decline in revenue from the distribution model to 445 million yuan [6][7]. - The company is also dealing with rising raw material costs, which have a significant impact on operating profits, despite some product prices decreasing compared to the previous year [7]. Group 3: Strategic Adjustments - In response to market pressures, Qianwei Yangchu is expanding into new retail channels and has seen a 5.31% increase in revenue from direct sales to 434 million yuan, although this growth rate has slowed compared to previous years [5][6]. - Online sales revenue increased by 44.87% to 44.70 million yuan, but this growth has come with a significant rise in marketing costs, which surged by 80.91% to 17.33 million yuan [5][6]. - The company is focusing on empowering key distributors and exploring new channels such as group meals and breakfast services to mitigate the impact of declining distributor numbers [7].
千味央厨半年度业绩承压，小B端竞争压力凸显